Attracting over a billion customers monthly, Email marketing is the new hot topic in the marketing and advertising world. As more and more users gravitate to the use of mobile phones for surfing internet, ad agencies tend to shift their focus towards the use of emails for advertising and marketing. Be it promoting a brand image or selling services online, emails have become worthy of all your needs. With the intent to catch the attention of the customers towards the product, emails can be equipped with a "call to action" feature at the end. However, emails still continue to serve us with a lot of ease, reaching the destination within the blink of an eye and on the top of that they come free of cost. Emails are most efficient in reaching target audience. With the pre-defined templates of various designs, it becomes easy to market a brand as well as the product.