Radio stands as a time tested and strong medium for advertising. Radio advertising in India is a widely preferred medium by local target customer segments in urban and rural cities. Radio stations help an ad agency in business advertising and product marketing by attracting audiences with specific interests, thereby helping brands in better understanding of their target audience.
With the means of radio jingles, sponsorship, contests and other means, radio advertising in India has helped brands reach a wider and focussed target customer segments for advertising a new product. Many marketing and advertising agencies use radio to make a brand known or heard.
Types of Radio Advertising :
1. Specific Targeting –
Radio stations can help brands in advertising a new product by targeting customer segments with a particular interest or preference.