print advertising, advertising techniques, ad agency | Platomar

5 Reasons Why You should choose Paper Cup Advertising


The primary aim of any business advertising method is to gain as much attention as possible. This involves the number of people it covers, the way it affects their choice in consumption of their brand product, and ultimately, profit and development of the brand.

To reach out to the busy people of this age, it takes more than a T.V ad to gain popular attention. It requires skill, creativity, and unique advertising techniques. The more innovative the campaign, better are the chances of grabbing their attention.

Advertising on paper cups is a fresh campaigning style that is fast spreading throughout the city. The resulting merits of this new approach are many provided it is handled professionally by an expert ad agency.

1. Stationed in venues where people often gather

Whether to have a meal at your favorite hangout or chill with friends over a cup of coffee, we tend to go to restaurants, coffee shops etc. often more than once in a day. The number of eyes this concept gains is more than those of other advertising mediums.

2. Catching the train at the right time!

We sit back and relax, to talk about the day's events and other issues. Advertising a brand name at such a time is an effective marketing strategy. Not only does your brand receive popular attention, but people will eventually start talking about the brand, its purpose etc. at a point in their chat.

3. Being inefficient is a slow suicide of brand advertising

High exposure generates instant results and guarantees the effectiveness of advertisements. Absolutely no money is wasted in print ads on paper cups when compared to other types of advertising mediums such as promoting limited offers.

4. Hit the Target, no miss!

By advertising your targeted information on the paper cups, consumers pay more attention for a longer period because it is a mere few centimeters away from their eyes. The closeness of the ad increases its appeal and effectiveness.

5. Repetition is the mantra for success.

By turning to paper cup advertising, you will build your brand impression repeatedly in their mind, as beverage drinkers tend to buy their daily consumption from the same place. We can also achieve positive brand perception by merging our message through print advertising with the consumption of beverages.

Latest blogs