Outdoor advertising, online advertising, advertising and marketing | Platomar

Secrets worth knowing about OOH advertising

05-12-2017

Creating an effective advertising and marketing campaign could be challenging for industries with low budgets viz. small scale industries and low budget startups. But it is specifically these kinds of industries that are in dire need of advertising in order to boost sales and increase profit margins.

So, how do you gain that much needed media attention and make sure the adverts are most effective?

The most vital factor in any marketing campaign is to ensure it reaches the target customer segment. Factors such as where they live, their working and socializing standards are to be considered during the pre launching phase of advertising.

Special focus should be on the creativity and uniqueness of the advert. Needless to say, for gaining more attention, curiosity has to be invoked and adopting from a wide variety of advertising techniques and advertising ideas accounts into major concern. People, on looking at the advert for the first time, should want to know more about it. It could be captivating, or thought provoking. This will ensure that it stays in their minds for a longer period of time.

Be it outdoor medium of advertising or online platform for Advertising, constant need for advertising is always called for and eventually proves beneficial for the brands themselves. For small to medium scale industries, it can be ensured by advertising on low cost materials, such as paper cups or napkins in restaurants, coffee shops and other public spaces.

Ensure consistency. The campaign will be successful if and only if a high impact is created. A particular brand should advertise using by promoting the same message for a single campaign. To make your brand message sound interesting to the people, a couple of catchy phrases can be used for ad posting, but limiting to the overall frame and layout of the advert.

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