"Do Billboards actually work?"
Short Answer – Yes.
Long Answer – Depends on the location, geographic, target audience and ingenuity of the ad campaign[...]
How can you innovate while keeping it cool? If you are Daikin you know the answer to this question!
A CSR initiative between Delhi Government and Daikin has led to the f[...]
“Outdoor Advertising is all about creativity” - how many times have you heard this?
The above notion is often referred to as the ‘thumb rule of out of home[...]
Every business has to define its target audience. For instance, if you own a cosmetic brand then your target audience would be women. Likewise, if you run a stationary store, th[...]
Advertisement of colleges and universities is indeed very challenging because of a competitive landscape. How one university gains more limelight over the other when both have a[...]
Don’t get surprised, when next time you book a Shatabdi train to Lucknow or Dehradun and find it all wrapped in signages of Patanjali Ayurveda. It may even be called as Patanj[...]
Location-based marketing, as discussed earlier, has become a popular medium for advertising ever since the introduction of SMS push-based advertisements more than a decade ago.[...]
Location based advertisement methods have quite evolved since the time SMS push-based advertisements got introduced almost a decade before. Now mobile marketing has become such [...]
Street Art is an ingenious form of outdoor advertising!
One would certainly grasp what the above picture is trying to convey. This is an illustration o[...]
Isn’t it so natural that businesses in order to thrive in the market have to constantly keep looking for new and effective methods to advertise and promote their services an[...]
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